Xerox presents Frugal Color

It started as a healthy creative shootout at Y&R for Xerox’s new affordable color campaign. Two other guys and myself were up against the creative mainstays on the account, which, I guess made us the underdogs? Next thing you know, we’re shooting Beth Littleford with Joe Pytka and animating computerized goats with a Russian guy named Alexi. Mother is proud.

 

 

Frugal Color was awarded the 2008 New York Festival Award2008 WebAwardW3 Gold2008 IAC Gold, and was a 2008 Webby Honoree.