The third season of NBC’s The Apprentice kicked off with a season premiere featuring a Burger King challenge. Locked in a room (literally) for about a month, we came up with a site that put you, the savvy common man, in the same place as the savvy contestants on the show. Create, market, and serve your own Burger King creation. Then be judged by BK’s executive chef, the CMO, and ultimately the CEO for a chance to win prizes from American Airlines. Walk away with a brand experience and a smile.
A3 was a Future Marketing Nominee, featured in the 2006 How Design Interactive Annual, and won the Lester Wunderman Award.