Survival of the Smartest dot com
With the economy on everyone’s minds, Office Depot decided to create a hub of helpful, money-saving information and tools for small business owners. Office Depot was very adamant about this not just being an e-commerce hub. They also wanted it to drive foot traffic into stores. Since they provided many of tactics and content, it was our job to reinforce this notion visually. We decided the best way to do so was to give the user the feeling that they were inside of a store shopping for ideas. We created a 3D in-store experience that melded real-world Point of Sale tactics with basic web design ideals. This gave each section of the site it’s own store shelf. We worked with the characters, Matt & Matt, to greet you at the door and encourage you to look around and start saving.