Smirnoff was doing a roll out of their new Raw Iced Tea using the Northeast as a test market. Enter the Prep Unit. The Prep unit was a group of highly privileged trust fund prepstas from Connecticut. Their rap video caught fire on the youTubes then wound up with their own site. The site featured the rap video and a prepsta handbook. After the success of this site, there was eventually a coast war between the east and the west. Luckily, no one was hurt except Diddy’s ego for not figuring out a way to capitalize on it. Too early?