Our brief for this project was literally a poster of Mariah Carey sitting on a cloud. You can see in on top of the first building in that video above. So, from the outset we had to start making a lot of assumptions thematically. First, we had to establish a concept. We knew that Lollipop Bling was inspired by Nick Cannon’s proposal to Mariah on a rooftop overlooking NYC, where he presented her with an engagement ring in a Ring Pop package. Which, let’s all take a second to thank Jeebus I wasn’t there because I sort of love Ring Pops and would have easily consumed a multimillion dollar engagement ring in a sugar rage. From there we created an experience that spoke to all of the things that made Lollipop Bling what it was. A full 3D metropolis housing all the navigation, along with little engagements that were throw backs to who Mariah was. I was told that she loved the site as I was never allowed to actually speak to her. Which works out. I probably would have squealed.
Lollipop Bling was a 2011 Webby honoree.