The Scripps Network which owns the Travel Channel had some promo money burning a hole in their travel pants. We told them that a great promo is one that people can play with over and over. They agreed so we pitched a game that asked you to perform some of the same tasks that Adam Richman performs on the show. Stack as much food as you can, then eat it all within the time allowed. The higher you stack the food, the more points you get, but make sure you can eat it all within that time. How do you eat the food? By shouting NOM NOM NOM NOM NOM into the microphone, of course.
Man Vs Food Challenge was awarded a Mobile FWA.