To celebrate the NCAA national championship for AT&T, BBDO came to us and asked if there was a way to recreate the experience of kicking field goals in a banner. Knowing that the Art Director, the homie and former Lower Manhattan roommate, Danny Adrain, was using a flicking motion to demonstrate what he wanted out of the banner, I knew that there was no way around it. It had to be the first motion detected paper football in banner game that had lots of explosions and birds. Right? Right. So, that’s what we did.